by ANN BROWN
June is an important month for many reason, and one being June is National Mental Health Month. Black Americans are as likely to suffer from mental illness as whites. Yet there still remains a major healthcare discrepancy, leading many Blacks to go untreated.
This is exactly what Sheila Thorne has spent nearly her entire career working toward. Thorne, President and CEO of Multicultural Healthcare Marketing Group, LLC, works to accelerate health equity and she was one of a group national health leaders who worked to re-structure Booker T. Washington’s National Negro Health Week into National Minority Health Month during the most transformative era of healthcare reform in America against a backdrop of rapidly, shifting U.S. demographics.
Sheila Thorne of the MHMG, LLC.
Thorne, who is also an Associate Clinical Professor Stony Brook University School of Social Welfare, is recognized as one of the nation’s leading experts in multicultural healthcare marketing and has spent over 20 years designing and implementing marketing communications, cross-cultural health education, diversity, and cultural competency training initiatives and campaigns for diverse populations and the healthcare professionals who treat them.
Thorne work has been recognized over and over–she was awarded the title of “Distinguished Professor” by the National Black Alcoholism and Addictions Institute developed in collaboration with Morehouse School of Medicine. She is the recipient of the National Black Leadership Initiative on Cancer “Unsung Heroes” Award for her innovative marketing strategies to reach communities of color and she also received the prestigious NAACP Freedom Fund Award for her efforts to secure quality healthcare for all, especially the underserved.
Let Sheila, who has been published in Pharmaceutical Executive, PharmaVoice, Medical, Marketing & Media, HealthLeaders.com and the Journal of Multicultural Medicine, tell you more about what can be done to turn around health equity in the United States.